The Importance of Conversion Rate Optimization

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As a business owner I have found many different channels that have proven to be reliable when marketing my product and services to my market. Today I wanted to share with you a few tips that I have learned over a few years which have really helped me increase my sales and conversions when sending internet traffic to a landing page. I will also talk about the true importance of having a highly converting landing page created for your business and why you must invest the right amount of money into having a landing page created.


When I began my business I immediately began using Facebook as a means of advertising and honestly it has worked out really well for me. However, it took me a few years to really learn about advertising without using Facebook and today I wanted to share what I have learned with you. First of all, I have found that email marketing has been my number one success when it comes to advertising my product. For example, I went to google and searched “email list rental for online marketers” which lead me to a website called Best ROI Lists, which provides amazing quality email list for almost any niche.


Once I opened an account with the ROI Lists website I began searching for lead generation campaigns that would help me pull more interests into my company. Keep in mind, the product and services I offer are not really that expensive, however, my market is very crowded and most of the bigger companies’ charge about three thousand per month for services I offer. These Email lists allow me to quickly get in front of the people who are most likely to buy my product and who will also be repeat customers. I encourage you to give email marketing a shot, I promise you will find great success as I have when using email marketing techniques.