Small Business Marketing – Business Cards That Attracts Attention

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The business card is your primary point of contact in real life and still is an important tool. For a tiny investment, your business card can increase your visibility and start creating trust, which brings about sales.

Here are some things to keep in mind:

1. Persons judge you by your business card. Can it look professionally produced, or do you crank it away by using a do-it-yourself program and office supply store items?

You would be amazed by how many business cards don't spell out the actual business is or the person does.

3. Look unique. No longer create a generic or off the shelf business card and expect anyone to be impressed. Have a risk; it's only a business card. A unique card can be a great icebreaker. You can also consider standard stainless steel cards for your business.

4. Bear in mind, custom business cards have two sides. Generate your business card a "mini-brochure" by listing your services, putting a brilliant saying, your website address, or maybe a graphic or image on the backside. Many printers don't charge extra to print on the back. Check around for the one that does not.

5. Use the backside of your card as a "coupon" to give a free service one time to new clients. This tactic is called "just get them in the door the first time," it will kick-start a relationship with a possibility.