In SEO, It is important to keep in mind that searchers will recommend only those sites which match their particular needs and shows up for their search term.
SEO services not only monitor your search engine positions but also analyze companies that appear above you in the search results.
It is important to choose correct SEO service. The incorrect use will lead a company to suffer penalty.
For e.g., BMW’s German site was recently removed temporarily from the Google index for not using ethical SEO service. It shows that the competitors are not immune to violations.
SEO firms are generally divided into 2 camps:-
a) White Hats
b) Black Hats
Those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service are categorized as white hat. You can find best seo firm through the internet.
Those that do not use ethical SEO practices and that will attempt to unravel the latest algorithms and exploit any loopholes to achieve rankings at any cost.
Neither approach is invalid .Moreover black hat technique is quite effective but tactics are risky and anyone hiring an SEO service that wears a black hat and does not use ethical SEO practices should definitely be apprised of this risk up front .